Yazar "Demirel, Yaren" için listeleme
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Digital Political Communication and Tiktok: Sentiment Analysis of User Comments in The 2024 Us Presidential Election
Demirel, Yaren; Ağca, Mahmut Enes (İnönü Üniversitesi, 2025)Political communication can be defined as strategic communication with the aim of influencing the perceptions and attitudes of the target audience. Voters need information about the candidates they intend to support and ... -
Evaluation of the Effect of Political Advertisements on Voters with Psychophysiological Data Harvesting Technique: The Case of 2023 Presidential Elections
Demirel, Yaren (Ankara Hacı Bayram Veli Üniversitesi, 2025)The aim of this study is to evaluate voters' levels of interest and focus on the political advertisements used by presidential candidates during the second round of the 2023 presidential elections, utilizing the ...
